Columbia Strengths

Columbia has a lot of positive aspects that are shown with it’s company; their brand name shows their strength with their quality and durability. Columbia is known to have good quality clothing, but not a high quality like the North Face. Financially they are doing well off, they make a good amount of revenue, and they haven’t hit any pitfalls that have affected them financially. As they are expanding their work to more parts of the world, they show an innovative marketing system.

http://issamar.com/strategy/innovative-marketing-ideas/
Issamar. "Innovative Marketing Ideas: Getting Oprah, Donald Trump, or a Giant Spine in Your Marketing." Marketing Strategy Kosher RSS. Marketing, Strategy, Kosher!, 7 Mar. 2011. Web. 15 May 2013.