Works Citations

                                                                                Works Cited

Information:

"Columbia Milestones." Columbia Sportswear. Columbia Sportswear Company, 2013. Web. 09 May 2013.

Cheung, Grace. "Brand Analysis: The North Face." Brand Analysis: The North Face. The North Face, 2013. Web. 10 May 2013.

Dooley, Roger. "Five Magic Days to Sell (to Women)." Neuromarketing RSS. Neuroscience Marketing, 2013. Web. 10 May 2013.

"Marketing Plan: New Company, New Product." Marketing Plan: New Company, New Product. SlideShare Inc., 2013. Web. 12 May 2013.

"Marketing Strategy: North Face Aims to Become the “Nike of Outdoors”." Marketing Strategy: North Face Aims to Become the “Nike of Outdoors”. Tutor2u Limited, 2013. Web. 10 May 2013.

SBA. "America's Best: Columbia Sportswear." YouTube. YouTube, 16 Mar. 2011. Web. 15 May 2013.

Siemers, Erik. "Columbia Sportswear Distributes $80,000 in Grants for Conservative Projects." Sustainablebusinessoregon.com. American City Business Journals, 2013. Web. 9 May 2013.

"Shop By Activity." The North Face. The North Face, 2013. Web. 9 May 2013n:

"Slidehsare.net: The Leading Slide Hs Are Site on the Net." Slidehsare.net: The Leading Slide Hs Are Site on the Net. SlideShare Inc., 2013. Web. 09 May 2013.

Videos:

"Columbia Sportswear At Outdoor Retailer 2011 | Content Marketing & Event Experience." YouTube. YouTube, 11 Feb. 2011. Web. 10 May 2013

"2011 The North Face Commercial, Never Stop Exploring." YouTube. YouTube, 17 Nov. 2011. Web. 15 May 2013.

 

 

 

Pictures:

Bethany. "Volunteer Match | I Heart Frisco – Frisco Blog, Frisco News, Frisco Reviews." I Heart Frisco Frisco Blog Frisco News Frisco Reviews Volunteer Match Tag. N.p., 18 Feb. 2013. Web. 15 May 2013.

 

"Bonneville Environmental Foundation." Greensportsalliance.org. Green Sports Alliance, 2013. Web. 10 May 2013.

"Classic Water Solutions | Official Website." Classic Water Solutions. Classic Water Solutions, 2012. Web. 10 May 2013

Collins, Matt. "Snowboarding." Snowboarding. N.p., n.d. Web. 09 May 2013.

"Columbia Milestones." Columbia Sportswear. Columbia Sportswear Company, 2013. Web. 09 May 2013.

"Columbia Sportswear New Team High Road Title Sponsor - BikeRadar." BikeRadar. Future Publishing Limited, 2013. Web. 09 May 2013.

"Emergency Management & Safety Solutions." Emergency Management Safety Solutions. Emergency Management & Safety Solutions, Inc, 2013. Web. 16 May 2013.

"General Information." South Dakota Hunting: Photos, Videos and More. South Dakota Department of Tourism, 2013. Web. 10 May 2013.

"Hiking,Biking, & Nature Trail Design." Switchbacks.NET. Switchback Trai Design & Construction, 2009. Web. 10 May 2013.

Issamar. "Innovative Marketing Ideas: Getting Oprah, Donald Trump, or a Giant Spine in Your Marketing." Marketing Strategy Kosher RSS. Marketing, Strategy, Kosher!, 7 Mar. 2011. Web. 15 May 2013.

Jon. "News « Phillips Flurry." Phillips Flurry. The Crazy Loon, 2013. Web. 10 May 2013.

Konsmo, Erik. "Skiing-ski-snow-desktop-hd-amazing-fresh." Skiing-ski-snow-desktop-hd-amazing-fresh. N.p., 1 Jan. 2013. Web. 09 May 2013.

"Medusa Web Solutions - E-Enabling Businesses and Increasing Performance through Effective IT Solutions." Medusa Web Solutions - E-Enabling Businesses and Increasing Performance through Effective IT Solutions. Medusa Web Solutions, 2010. Web. 16 May 2013.

"New Element Yoga | Experience the Serenity of Yoga from Your Home." New Element Yoga RSS. N.p., 2011. Web. 09 May 2013.

"Organization." Business for Innovative Climate and Energy Policy (BICEP). GreenBiz Group, 2013. Web. 10 May 2013.

"Over 40 Years of Innovation and Exploration." About Us. The North Face, 2013. Web. 9 May 2013.

Parker, Ian. "The Parker Lab at UCI (nonscientific Adventures- Climbing in Britian)." The Parker Lab at UCI (nonscientific Adventures- Climbing in Britian). N.p., 1 Jan. 2006. Web. 09 May 2013.

Plosser, Liz. "RUNNING TO LOSE WEIGHT." Womenshealthmag.com. Rodale Inc, 2013. Web. 09 May 2013.

"Printing and Design News for Los Angeles and San Fernando Valley CA." Printing and Design News for Los Angeles and San Fernando Valley CA. Clear Print, Inc, 2013. Web. 16 May 2013.

Samure, Natalie. "PROSAR Inbound Blog." 13 Brand Blunders Busted! Prosar Inbound, Inc, 5 Dec. 2012. Web. 16 May 2013.

"Slidehsare.net: The Leading Slide Hs Are Site on the Net." Slidehsare.net: The Leading Slide Hs Are Site on the Net. SlideShare Inc., 2013. Web. 09 May 2013.

"Stock Photo - Bar Graphs - Descending - Perspective View." 123RF Stock Photos. N.p., 7 May 2013. Web. 10 May 2013.

"Stock Photo - Crossfit Woman Doing Push-ups during Outdoor Cross Training Workout Beautiful Young and Fit Fitness Sport Model Training outside in Fall." 123RF Stock Photos. N.p., 5 May 2013. Web. 09 May 2013.

"The North Face." Outlets at Castle Rock. Craig Realty Group, 2013. Web. 10 May 2013.

"Via Alpina Trail Dispatches Austria." National Geographic Adventure. National Geographic Society, 2007. Web. 9 Mar. 2013.

"Winter Is Coming." Pivot Conference 2013. The Tomorrow Project, 2012. Web. 10 May 2013.

Zupp, Adrian. "Fishing Is More Than Just a Relaxing Pastime; It Can Help With PTSD Symptoms." Militarymentalhealth.org. Screening for Menal Health, Inc., 30 Mar. 2012. Web. 9 May 2013.

Conclusion

In Conclusion the North Face affects more people economically than Columbia Sportswear. The North Face made a revenue of $7.6 Billion dollars, while Columbia made about $ 1.29 Billion dollars, as you compare the number, it’s obvious to see that North Face has made more money and so they earn more money from the people. Another thing is the number of employees, North Face has 5,452 while Columbia has 3,163; this shows that since there are more employees they affect more people around the world. Lastly when it comes to international marketing, the North Face has been more successful than Columbia Sportswear, so this too proves that they affect more people.

Columbia Global Product Outreach

Columbia Sportswear has expanded their markets to Asia, Europe, Canda, and Africa, but they have mmade little success internationally. With the competition of other more well known retail stores, there products are nothing compared to well known brands like the North Face, Nike, Adidas and etc.
In 2007, they made a revenue of $1.2 Billion dollars, but when you really think about it, it's about the same amount of revenue made in the US alone, so there isn't any money made from international marketing.

http://www.prosar.com/inbound_marketing_blog/bid/166485/13-Brand-Blunders-Busted

Samure, Natalie. "PROSAR Inbound Blog." 13 Brand Blunders Busted! Prosar Inbound, Inc, 5 Dec. 2012. Web. 16 May 2013.

North Face Global Product Outreach

The North Face sporting goods are sold to countries in North and South America, Europe and Asia. In Europe and Asia there are more than 250 stores operated by a third party, when mentioning third party, it means that it’s not directly sold to the people from the Company, but that it comes from people who purchase it themselves and sell it to the public. Then there are 50 company-owned European and US also including the internet.

http://ems-solutionsinc.com/blog/h1n1swine-flu-who-global-update-great-on-line-class-on-vaccine-basics/

"Emergency Management & Safety Solutions." Emergency Management Safety Solutions. Emergency Management & Safety Solutions, Inc, 2013. Web. 16 May 2013.

Columbia Manufactoring Industry

·         Columbia is a company with a fast growing production, in 2007 they had a revenue of $1.29 Billion dollars. Also the numbers of employees was counted for in 2008 and it came out to be 3,163 employees, which is counting the number of employees in just the states alone.  Comparing with North Face who has double the number of employees and over 7x the amount of revenues made as well, but they have made in increase in revenue just like the North Face.

http://www.clearprint.com/articles/general/print-high-roi/attachment/tree-growing-out-of-money

"Printing and Design News for Los Angeles and San Fernando Valley CA." Printing and Design News for Los Angeles and San Fernando Valley CA. Clear Print, Inc, 2013. Web. 16 May 2013.

North Face Manufactoring Industry

 The North Face is a company that makes one of the most revenues compare to other brands that sell sports equipment and sports clothing. In 2007, North Face had a revenue of $7.2 Billion dollars.They made about $7.6billlion dollars in 2008, which is little bit more than the amount of revenue they made in 2007. Also they have around 5,452 employees, which is quite a lot more than the number of employees that Columbia has.

http://www.medusawebsolutions.com/helping_your_business.aspx

"Medusa Web Solutions - E-Enabling Businesses and Increasing Performance through Effective IT Solutions." Medusa Web Solutions - E-Enabling Businesses and Increasing Performance through Effective IT Solutions. Medusa Web Solutions, 2010. Web. 16 May 2013.

Columbia Weaknesses

With the competition heating up with all the brands that sell outdoor clothing and sports equipment and such, they have had to make a decision that will affect their revenue, and that is the cost. When Columbia increased their cost for their products, they have decreased in revenue growth; the decrease in revenue has impacted the demand in a negative manner, less people are purchasing any Columbia products. Comparing to the North Face, Columbia has not been very successful when it comes to selling their products internationally around the world. They have not been making that much money because of other well known brands are taking over the international market.

http://www.123rf.com/photo_7929764_bar-graphs--descending--perspective-view.html
"Stock Photo - Bar Graphs - Descending - Perspective View." 123RF Stock Photos. N.p., 7 May 2013. Web. 10 May 2013