Columbia Weaknesses

With the competition heating up with all the brands that sell outdoor clothing and sports equipment and such, they have had to make a decision that will affect their revenue, and that is the cost. When Columbia increased their cost for their products, they have decreased in revenue growth; the decrease in revenue has impacted the demand in a negative manner, less people are purchasing any Columbia products. Comparing to the North Face, Columbia has not been very successful when it comes to selling their products internationally around the world. They have not been making that much money because of other well known brands are taking over the international market.

http://www.123rf.com/photo_7929764_bar-graphs--descending--perspective-view.html
"Stock Photo - Bar Graphs - Descending - Perspective View." 123RF Stock Photos. N.p., 7 May 2013. Web. 10 May 2013