Columbia Sportswear has expanded their markets to Asia, Europe, Canda, and Africa, but they have mmade little success internationally. With the competition of other more well known retail stores, there products are nothing compared to well known brands like the North Face, Nike, Adidas and etc.
In 2007, they made a revenue of $1.2 Billion dollars, but when you really think about it, it's about the same amount of revenue made in the US alone, so there isn't any money made from international marketing.
http://www.prosar.com/inbound_marketing_blog/bid/166485/13-Brand-Blunders-Busted
Samure, Natalie. "PROSAR Inbound Blog." 13 Brand Blunders Busted! Prosar Inbound, Inc, 5 Dec. 2012. Web. 16 May 2013.
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