North Face Marketing Strategy

For the North Face, they have a more concentrated target to focus on, and that is to aim for 18-24 year old students attending college. As you can compare with Columbia sportswear company, they have a litter bigger age range set as their goal and that’s why them have more products for young kids than the North Face. But they are not just focusing on the age group, there are other things that are targeted as well. To be more specific, they are looking at the college students who are in the middle class who live in the MidWest Region of the US and staying warm during the cold seasons. So basically what this brings us to is , they are focusing on products for college students living in the Central time to college students living in Eastern Time and staying warm during the cold seasons.

http://www.youtube.com/watch?v=lyLsFZkQiS0

"2011 The North Face Commercial, Never Stop Exploring." YouTube. YouTube, 17 Nov. 2011. Web. 15 May 2013.