Columbia Purchasing Behavior

Throughout the years Columbia has been in business, there has been less frequent purchases made for their company, so this means people don’t usually buy Columbia products a lot, they buy something from the brand every once in a while. They also have a greater consumer investment. More intensive personal selling is done as well, which is a good way to get more customers since you are talking to them in person and telling them the good qualities about Columbia.

http://www.neurosciencemarketing.com/blog/articles/five-magic-days-to-sell-to-women.htm
Dooley, Roger. "Five Magic Days to Sell (to Women)." Neuromarketing RSS. Neuroscience Marketing, 2013. Web. 10 May 2013